Source: The Straits Times

As AI-assisted short film Bersama Majulah premieres on National Day, The Straits Times places Edenstone at the forefront of a defining conversation: how can AI, creative arts, and ethics converge to shape the future of storytelling?

The reporting situates the studio's "human-written, AI-realised" model as a thoughtful response to global controversies—from China's likeness-rights disputes to US guild protections—offering a constructive alternative built on creative integrity.

Showrunner Joel Boh articulates a vision where technology amplifies human imagination rather than replaces it: human authors drive scripts, characters, and world-building, while AI accelerates visual production under strict creative direction. "Technology should serve the story, not the other way around," he states, framing the project as a blueprint for independent creators worldwide.

Executive producer Chan Gin Kai, a Golden Horse Award winner, and local musician Dharma Sadasivan anchor the work in authentic human-led creative talent, proving that ambition and ethics can coexist.

Boh's mission—to turn "past constraints into our next creative frontier"—envisions a future where Asian studios compete globally on their own terms, powered by technology that respects authorship.

With a feature film planned for 2028 and transmedia expansions ahead, Bersama Majulah signals not just a film, but a movement toward a more inclusive, ethical, and visionary era of filmmaking.

Read the full article on The Straits Times.